In 2019 Music Nova Scotia hired me to update the visual identity of their yearly festival; Nova Scotia Music Week. This festival has awards, conferences and performances from over 100 Nova Scotian Artists.
They wanted something that was colourful and that they could use for years to come. After some research and consultation with the client I came up with a new look. The new brand focused on a new colour scheme and pattern that I applied to all the various print and web materials in different ways.
Artist page from the 2019 nsmw.ca website. I created custom images for each artists using elements from the new brand. These images were used on nsmw.ca and also on social media.
New alternative logo (former logo was just orange), colour scheme (added green, yellow and purple) and pattern / theme elements.
